Many of us are so focused on our own work and careers that we forget to pay attention to the talents and strengths of our coworkers. Often, in the heat of a project, we forget our roles and jump in where we don’t belong.

Being aware of who brings what to the table is critical for team managers, but it’s also important for other team members, as well.

I’m working on a website for an artist, Ann Masemore, with my associate Kate Burnevik, who has a passion for design and communications technology, and associate Susan Bonne, who is a talented copy writer.

I’m the principal and general manager of my PR consulting firm. My chief job is client relations, marketing, and administration, but when I work on projects with my associates, I sometimes get side tracked by my expertise in writing and editing.

Lack of respect makes more work for everyone

On this particular project, Kate and Susan have encouraged me to stop micro-managing and stop trying to do it all. I have confidence in their abilities; I’ll never know what Kate does about the back end of a web site, and Susan’s flair for copy writing is much more effective for web sites than my journalistic approach.

Having boundaries about who does what saves time and energy for all. And being clear about each other’s talents and roles has made working together on this website a joy for everyone involved.